💷 Why Prices Will Go Up

Although the duty is charged at the manufacturing/import level, retailers will have to pass at least some of these costs on to customers. That’s because:

• The duty applies to every e-liquid product we sell — including large bottles and DIY ingredients.

• Production and compliance costs (including duty stamps, storage rules, and HMRC approvals) will vary by brand and manufacturer.

• Smaller producers tend to have higher relative costs per unit than larger ones, so their price increases may be greater.

This means we’ll need to adjust our prices from late 2026 onward to reflect these new tax costs, and the extent of those increases will depend on the product size and how manufacturers respond.

📊 Expected Price Impact (Approximate)

While exact figures will only be clear once manufacturers set their post-duty prices, here’s what we expect based on the current guidance:

• 10ml bottles of e-liquid: duty could add around £2.20 per bottle before VAT — meaning the cost of a standalone 10ml bottle could increase noticeably.

• Shortfills (50ml, 100ml, etc.): duty applies per millilitre, so larger bottles will see a proportionally larger impact.

• DIY components (PG, VG, flavour concentrates): these ingredients will be taxed too when purchased for the purposes of vaping, meaning the base cost to create your own e-liquid will rise.

Because duty is charged before VAT and duty stamps are required for every product, the final retail impacts can vary significantly across brands and sizes.

🛠 What This Means for DIY Vapers

We also stock a wide range of DIY e-liquid ingredients — including PG, VG, nicotine shots, and flavour concentrates — all of which will be subject to the new duty. Although this won’t change how you use them, the cost to buy them will increase once the duty comes into effect.

DIY-focused customers should be aware that:
✔️ Even large bottles of base liquid and flavourings will attract duty.
✔️ The cost per millilitre of your own mixes may rise more than for small bottles of finished e-liquid.
✔️ Final price changes depend on how brands and suppliers choose to absorb or pass on their new duty costs.

This of course only applies when purchasing your materials from vendors that sell vaping related products.

📅 Timeline to Remember

📌 1 April 2026 — Businesses must start applying for duty approval.
📌 1 October 2026 — Vaping Products Duty officially applies and duty stamps become required.
📌 1 April 2027 — All products sold outside duty suspension must carry a duty stamp.

📌 Final Note

We’re committed to transparency and keeping you informed. At this stage the exact price increases aren’t final, they will depend on how manufacturers factor the duty into their costs, and on duty stamp supply logistics. However, price changes are unavoidable due to this new tax, and we’ll update our pricing and news posts as we learn more.

If you have questions about specific products or want help estimating how prices might change for your favourite DIY gear, feel free to get in touch with us! 🙌